DESIGN INNOVATION

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DESIGN INNOVATION

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Insight Analytic

For campaign managers, OBWIN is straightforward, intuitive and rewarding - converting a data-set (list) to campaign in 15 minutes. As campaigns progress through calling, triple-loaded analytic provides reliable and action-oriented insight;

For coverage, OBWIN analyses outcomes at a Business Unit level as well as at a (prospect) name level, a unique reporting feature which additionally isolates performance using an Account Based Marketing (ABM) approach.  Through ABM reporting, the most advanced outcomes from respondents within a team provide a unique ‘coverage’ analytic; “how many outcomes have we had in each account”.

For campaign-progress OBWIN reports simply those records in  Started, Work-in-Progress, Follow-up and Complete stages.

For ‘performance-funnel’ outcomes, OBWIN has a 5 stage pipeline from command (separating records to call and do-not-call), attempt, through organisation as well as decision maker contact progress to outcome.

The OBWIN funnel is a compelling hybrid information system – combining the measurement of Account progress with the tracking of all records within the commissioned data-set.

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As each campaign has a defined start and stop point, OBWIN provides an additional 35% insight over CRM’s which struggle to report 5 stage pipeline or diallers which clumsily bundle communication-return codes together, unnecessarily losing detail (e.g. voicemail via answerphones, dead extensions via dead companies)

OBWIN is a next generation cloud solution for small or large campaigns - a single-purposed, nimble, cost-killing platform.  With just a browser and a list, PAYG pricing enables significant new opportunities with insignificant risk.

OBWIN is a next generation cloud solution for small or large campaigns - a single-purposed, nimble, cost-killing platform.  With just a browser and a list, PAYG pricing enables significant new opportunities with insignificant risk.