Cost saving innovations include a Predictive Record Selection design together including an algorithm sensitive to upto 5 key dimensions of data; properties of your data such as geographic territory or data-source which can reliably predict different levels of performance – OBWIN articulates these data properties and allows you to target high performing records.
The Holy Grail of Campaigning
The OBWIN algorithm identifies records with high-success-likelihood and flags these to the call-agent to call. Low-likelihood-yield records are ‘downed’ in the same way. Where relevant, campaigning achieves substantial cost reduction by simply and reliably ‘down-sizing’ the data-list to commission only good records to call. Using OBWIN, campaign lists may easily down-size by 50% - and deliver an equivalent cost saving to your campaign.
What’s more - OBWIN empowers operational managers to build and run campaigns without IT expertise or their overhead cost; self-managing teams are encouraged and as a cloud platform, these teams may be globally dispersed, seamlessly working on the same projects.